It’s official: country singer Hunter Hayes has broken the Guinness World Record for the most concerts played in multiple cities in 24 hours — all in an effort to help end child hunger.
Beginning on May 9 with a performance on “Good Morning America” in New York, Hayes played 10 shows in 10 cities in 24 hours, breaking the Flaming Lips’ world record of eight shows in 24 hours. Hayes’ “24 Hour Road Race to End Child Hunger" was a partnership with ConAgra Foods to help raise awareness of child hunger.
— Hunter Hayes (@HunterHayes) May 10, 2014
“I cannot believe how much fun this whole day has been and that it's only been a day! 10 shows in 24 hours with the best fans in the world and a great cause with Child Hunger Ends Here,” Hayes said in a statement. “I’m so proud to get to work with them and all the sponsors. Thank you to all the fans for not only making history with us but also making this whole thing absolutely awesome!”
— GuinnessWorldRecords (@GWR) May 10, 2014
Following his GMA performance, Hayes played shows in Boston (Paradise Rock Club); Worcester, Mass. (Palladium Upstairs); Providence, R.I. (Lupo's Heartbreak Hotel); New London, Conn. (Garde Arts Center); New Haven, Conn. (Toad's Place); Stamford, Conn. (Palace Theatre); South Orange, N.J. (South Orange Performing Arts Center); Asbury Park, N.J. (The Stone Pony); and Philadelphia (Trocadero).
Support acts during the shows included Dan + Shay, Charlie Worsham, the Railers, Dean Alexander and Matt Sucich. Hayes, who could debut at No. 3 on next week’s Billboard 200 with his sophomore album, "Storyline," will finish the remainder of his We’re Not Invisible Tour on May 31 at the Germain Arena in Estero, Fla.
The “24 Hour Road Race to End Child Hunger" was produced and promoted by AEG Live & the Messina Group. The event was presented in part by Tudor Watch U.S.A., Martin Guitar, Mercedes-Benz USA, Samsung Galaxy, Procter & Gamble, Glympse and Stop & Shop Supermarket Company.
In March, Hayes told Billboard he’d been working with Child Hunger Ends Here for a while. "It started a couple of years ago when I was approached to write a song for the ACM Lifting Lives segment,” he said. “ConAgra Foods and Child Hunger Ends Here was the featured charity for the ACM's. They talked to me and a buddy of mine about writing a theme song for the campaign. So, Luke Laird, Barry Dean, and I got together and wrote a song called 'Here's Hope."
Getting to know the organization and what it’s up against shook Hayes to his core. "It was quite an eye-opening experience, because going in to write a song like this, you don't just write what you think it's about – you have to do your research,” he said. “It is staggering what you learn about the hunger issue – right next door in our own backyards. The statistics are absolutely unbelievable. With the song, we wanted to talk about the positive side – what we could do to help. The little things we can do can make a big difference. It's something that we can be a part of to make this story a better one."