In these tough times, more families than ever before rely on local community centers for vital support. In response, Maxwell House is launching the second year of "Drops of Good: The Maxwell House Community Project" to help revitalize these community centers, and they've enlisted a little bit of help from one of their musical friends, Trace Adkins.
"They contacted me, and told me about this program that they're doing," the singer told Billboard. "I said 'Sure.' It's a noble endeavor, so it's an easy thing for me to get involved with."
Adkins and Maxwell House, in partnership with Rebuilding Together, a leading nonprofit dedicated to rehabilitating homes and communities, is hitting the road in a specially equipped truck to revitalize community centers, deliver grants and enlist American to volunteer at renovation events.
The Show Dog-Universal recording artist says that the program goes hand in hand with the work that a lot of his fellow country artists are doing.
"I do know that most of the country artists are always giving back to their communities, and trying to find ways they can help," Adkins told us. "Maybe it's because country artists are so accessible. The CMA Music Festival is an example of how Nashville opens the doors to the fans to come hang out with us for a week."
"Maxwell House is serious about giving back and encouraging volunteerism, that's why we're excited to kick-off year two of Drops of Good," said Corey Provine, Maxwell House Senior Brand Manager. "We believe everyone can make a difference in their local communities and it's the simple things in life that can often have the most impact on those in need."
With the help of Rebuilding Together, ten deserving community centers have been nominated to receive the makeover of a lifetime. See a list of communities and vote here.
In June, Maxwell House will announce the three community centers Americans chose to receive up to $50,000 of major renovations. The "Drops of Good" crews will begin the projects soon after. The remaining organizations will each receive a $5,000 grant.
Adkins said that the program also promotes individuals becoming more involved in volunteering, adding that giving back is important to him. "I've been blessed. I'm one of those fortunate people that my hobby turned into my career. I get to earn my living doing something that I absolutely love to do. It is a career that affords me to have a little time to be able to get involved in some other projects like this. That's not a hard thing to do at all."
He's also putting his words into work, as he will be participating in one of the community center renovations. "In July, I am going to one of the renovations, and swing a hammer or whatever they need me to do." expressed the singer.
"We're thrilled to continue working with Maxwell House, as last year we were able to impact the lives of thousands of Americans through the 'Drops of Good' program," said Gary A. Officer, President and CEO of Rebuilding Together. "Our shared passion for volunteerism and revitalizing neighborhoods allows us to further our mission of making monumental differences in communities across the country."