Carrie Underwood is no stranger to the word "reality." After all, as the winner of the 2005 season of "American Idol," she won the hearts of millions of viewers across the world. Now, the singer has entered into a promotion that is sure to please her fan following.
Sony Music Nashville and Aurasma, the world's leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for Underwood's No. 1 album, "Blown Away," which was released in May.
Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the cover image of Blown Away. The video leaps from the Blown Away image on the mobile device or tablet and provides a click-through gateway to the album at the iTunes store. The promotion was launched in Nashville recently at the CMA Music Festival.
"Carrie Underwood is always looking for ways to connect with her fans," said Gary Overton, Sony Music Nashville chairman and chief executive officer. "We are excited to embrace a cutting-edge technology like augmented reality to help give fans something special and provide a cool, unique connection between the artist and audience. Sony Music Nashville is excited to watch this fun idea unfold and is eager to partner with Aurasma on other future campaigns."
Upon its release on May 1, "Blown Away" made history by debuting at No. 1 on Billboard's Top Country albums sales chart making Underwood only the second country artist in the 47 year history of the chart to have each of their first four albums debut at No. 1. "Blown Away" also debuted at No. 1 on the all-genre Billboard 200 chart making Underwood only the second country artist in history to have three consecutive albums debut at No. 1. "Blown Away" became country's best-selling digital album debut since 2010.
"Carrie Underwood is a proven superstar. We are thrilled to partner with Sony Music Nashville to help increase the momentum of her smash album Blown Away," said Jennifer Rapp, general manager of Aurasma. "By leveraging augmented reality to bridge the physical and virtual worlds, Sony gives the fans something exclusive and special, helping to keep fans connected and Carrie in the spotlight."
The free Aurasma app runs on iPhone 3GS (and above), iPad2 (and above), and high-powered Android devices.
Yesterday, Underwood performed the first of four concerts on the Australian leg of her tour to promote "Blown Away." She kicked things off in Melbourne, and will perform in Tamworth and Brisbane on Friday and Saturday, before finishing things in Sydney on Sunday. Also, Underwood has just released the title cut as the second single -- to follow up the chart-topping success of "Good Girl," which became her fifteenth number one record.