Billboard Partners Up for Country Mini-Magazine
Billboard Partners Up for Country Mini-Magazine

Even given the 100 year-plus timeline of Billboard Magazine, there is always room for a little more history. Coming up next week, the magazine plows into more uncharted territory.

Billboard and marketing agency 'stache media announced today (Dec. 20) the launch of the first-ever Billboard mini-magazine dedicated to country music. This special fan-focused publication will be available exclusively in Target stores nationwide on Tuesday, Dec. 27, for $4.99.

The mini-magazine will feature two collectible covers -- one featuring Jason Aldean and the other with The Zac Brown Band. There are 48 pages of artist interviews and reviews, as well as a 2012 fold-out calendar, and an accompanying CD that features artists such as Trace Adkins, Montgomery Gentry, Thompson Square, as well as both Aldean and the Zac Brown Band.

"From 'The 615,' Billboard.com's new country music blog, to the Country charts, Billboard has a deep connection with the country music community, and we're excited to partner with 'stache media to expand the brand's coverage of this genre through this new mini-magazine," says Lisa Ryan Howard, Publisher of Billboard.

In the past, 'stache media has partnered with magazines ranging from SPIN, Alternative Press and Revolver for projects. Linking up with Billboard is a good fit, says the group's SVP of Marketing Tony Bruno. "Because of the brand's prominence and the credibility of the magazine, we are able to expose the country music scene to an even wider audience," he says.

The Billboard mini-magazine will be prominently featured in the music section at all Target retail stores nationwide, and are also available at Target.com/billboardcountry. For more information visit Facebook.com/TheDirtRoad where fans also have a chance to win a $1,000 shopping spree at Target and other prizes.

Questions? Comments? Let us know: @billboard

Print