Kenny Chesney's rare, small-venue performance Wednesday night at the Highline Ballroom in New York marked his first SiriusXM subscriber-only concert, as part of his release-week promotion tour for his new album, "Life On A Rock."
Chesney, a country mega-star not known for appearing on modest stages, sang a mix of new six cuts and 8 of his hits. Just a few hundred ticket winners were invited.
"Kenny Chesney never does this. He's an arena artist. This was special, this was unprecedented," said John Marks, Sr. Director of Country Programming for SiriusXM. "It's incredible for SiriusXM to give this to listeners."
In a news release, Chesney said he loves the idea that the music "isn't just for the few hundred who got in, but for everyone listening to SiriusXM's The Highway."
Chesney's set list included the hit duet, "You and Tequila," a song he recorded with Grace Potter that went to number three on the Billboard country chart. This time, alt-country vocalist Allison Moorer appeared onstage to take Potter's role.
Following a relaxed and virtually flawless performance, Chesney announced with a smile, "That's the first time we've ever sung that together." The crowd responded with wild applause.
The show did not air live, it was recorded for playback on The Highway, SiriusXM's popular new country channel Saturday, May 4 at 8p ET.
"Events like tonight are an example of special programming for our subscribers you can't find anywhere else. It brings a true world-class performer like Kenny Chesney to a special intimate setting, performing live for lucky subscriber, said Scott Greenstein, President and Chief Content Officer, SiriusXM. "We love bringing these one-of-a-kind events to our subscribers."
The exclusive Chesney performance launched the satellite radio company's "Sounds of Summer" promotion.
"Even though Kenny Chesney has his own dedicated radio channel, 'No Shoes Radio,' on his website, it's neat to see that he "gets" the reach and influence of satellite radio, and it's one of the key tools in his toolbox when it comes to promoting his music," said Storme Warren, SiriusXM afternoon host on The Highway.
On Tuesday, SiriusXM reported quarterly earnings and announced subscriber growth to a record 24.4 million. While satellite radio is not rated like terrestrial radio, SiriusXM's The Highway is often called the largest country station in the nation. It's streamed world-wide for subscribers online at SiriusXM.com.