Unravel the Mystery of a Trumpet-Playing Alien Baby in Bring Me the Horizon's New Video

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A scene from the video for "Oh No" by Bring Me The Horizon.

Last year, we watched Bring Me the Horizon go from Epitaph Records to Columbia and transition from metalcore to more streamlined modern rock on their new album, That’s the Spirit. It debuted at No. 2 on the Billboard 200 and they’re understandably still all-systems-go with promoting it. On Thursday (Nov. 3), they premiered a spellbinding music video for its final track “Oh No” via Rolling Stone.

This is a very good one -- one you’ll want to watch several times in succession to fully wrap your head around it… once it stops spinning. Director Isaac Eastgate helped convey the tale of a hostage, his sound-obsessed captors and an enchanted humanoid creature. It’s getting harder and harder to make the “rock band performs song in a video” model work (it’s been done so many times throughout history!), but Bring Me the Horizon and their collaborators will certainly keep you guessing here.

On repeat views, pay close attention to the background details to get a better grasp of how this all fits together.

BMTH’s next release -- on Dec. 2 -- is a DVD/audio recording of a recent show they performed alongside a live orchestra at London’s Royal Albert Hall, with all proceeds going toward the Teenage Cancer Trust. They’ve also been teasing a 2017 North American tour.