Women in Music 2016

SharpTone Records Opens With Attila, Miss May I & We Came as Romans on Roster

Courtesy Photo
Attila photographed in 2016.

The label, which is also introducing three new acts, was co-founded by Nuclear Blast CEO Markus Staiger & Shawn Keith.

New label SharpTone Records, co-founded by Shawn Keith and Nuclear Blast CEO Markus Staiger, officially opens shop Friday (June 24), Billboard can exclusively report. The Los Angeles-based outfit, which will focus on different subgenres within rock music, will have satellite offices located in Australia, Germany and the United Kingdom.

“Developing this label has been very exciting for me,” says Keith, who has a decade of record-label and management experience. “The opportunity to partner and cultivate new and established artists working toward broadening their global potential is thrilling. SharpTone will continue to diversify and evolve as a brand for music fans to truly identify with. We are not just another record label. We are a new-music company, allowing artists to be as creative and passionate as they choose to be.”

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So far, SharpTone has announced six acts on its roster, including partycore band Attila and metalcore groups We Came as Romans and Miss May I. Attila and We Came as Romans will drop new albums in 2016, and Miss May I is readying one for 2017.

SharpTone is also introducing pop rockers Don Broco, metal band Loathe and pop/punk group World War Me. The former two bands are from the United Kingdom while the latter is from Chicago. Don Broco’s album Automatic is being released in North America, and Loathe will deliver Prepare Consume Proceed on July 8. Word War Me's new single "War Zone" arrives Friday, and its debut album on SharpTone is due in the fall.

Attila released its last two albums through Artery Recordings. We Came as Romans delivered four albums on Equal Vision Records, and Miss May I released all five of its previous albums on Rise Records. Attila’s highest-charting album on the Billboard 200 is 2013’s About That Life at No. 22, but 2014’s Guilty Pleasure logged the band’s best first-week sales of 18,000 (No. 54). We Came as Romans reached No. 8 on the chart with 2013’s Tracing Back Roots with first-week sales of 26,000. Miss May I reached No. 21 with 2014’s The Rise of the Lion and hit its first-week sales peak of 12,000 with 2012’s At Heart (No. 32).

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Attila vocalist Chris “Fronz” Fronzak says, “We are really excited to announce that we have officially signed to SharpTone! We are at an amazing point in our career, and we know that these guys have the power that we need to take things to the next level. We’re ready to dominate the planet with our brand-new album. SharpTone is a label that shares our enthusiasm and understands who we are and what our vision is. So let’s f---ing crush the world and spread party metal to the masses!”

For more about SharpTone, visit SharpToneRecords.co.