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Beyonce Takes Over Times Square With 'Lemonade' Promos

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Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on Feb. 7, 2016 in Santa Clara, Calif. 

Beyonce took over Times Square in New York City on Friday (April 22), ahead HBO's Saturday premiere of her new project called Lemonade.

HBO is Letting Everyone Watch Beyonce's 'Lemonade' Premiere for Free This Weekend

Digital billboards promoted the hour-long television event, teasing scenes to fans' excitement. 

Beyonce's Full 'Lemonade' Trailer Is Here: Watch

Beyonce's Lemonade is expected to be the release of her sixth solo studio album, which has been rumored as a lengthy concept video. It airs Saturday on HBO at 9 p.m. EST.

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