Swedish Newcomer Seinabo Sey Premieres Haunting 'Pistols at Dawn' Video

Seinabo Sey

Tove Lo, Icona Pop, Robyn -- it’s no secret we’ve got a thing for Swedish pop singers here at Billboard. We’ve got another one you should be paying attention to, but aside from sharing a homeland, she’s on a different creative wavelength entirely.

Meet Seinabo Sey (pronounced Say-na-bo Sea). The 24-year old artist (who also spent her childhood in her father’s homeland of Gambia) sings with a brassy timbre and world-weary swagger that defies both her age and easy artist comparisons.

"I’ve had to live between two different cultures where you don’t really feel you belong anywhere,” Sey says. “You have to understand people first to make them understand you.”

Seinabo Sey settled on music as her means of expression, and to help us understand her, she’s teased a few promising singles leading up to her first proper release -- the For Madeleine EP, out today (Oct. 21) on Virgin. Billboard is excited to premiere the new music video for that EP’s spellbinding third track, “Pistols at Dawn.”

This is the sort of song where love is on par with life and death, and our artist is willing to die for her convictions. Adding to the ambience are director Christian Larson and producer Hampus Gunnarsson, who create a stirring winter wilderness scene for Sey and her blood red gown. “Cinematic” is certainly the word that comes to mind.

With Sey’s debut EP out, she is playing the United States for the first time ever this month. Check out her tour dates below:

Oct. 23: New York, NY (Santos Party House)
Oct. 24: New York, NY (The Box)
Oct. 27: Los Angeles, CA (Bardot - KCRW's School Night)
Oct. 29: San Francisco, CA (Rickshaw Stop)

Here are the credits for the “Pistols at Dawn” video:

Director: Christian Larson
Cinematography: Erik Sohlström
Producer: Hampus Gunnarsson
Production company: STANDART, Stockholm
Executive Producer, STANDART: Pål Åsberg
Costume Designer: Ida Klamborn
Production Designer: Johan Broom
Editor: Emma Backman och Christian Larson