The video was also partially inspired by Korn’s “Freak On a Leash.” Seriously.
In the past, Grimes music videos have brought Claire Boucher to a football game, a motocross rally, and deep into the woods. For her brand new video for the Blood Diamonds team-up “Go,” she’s out in the desert, visiting the Salton Sea, and dancing amongst mimes in a neon chamber.
And really, that’s not even the half of it. Check out the video below:
Boucher co-directed the video with her brother Mac under the alias Roco-Prime. The singer-producer also shared the following statement, which sheds some light on the cryptic video:
It's our take on Dante's inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la korn freak on a leash etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.
“Go” was written by Grimes for Rihanna, and though she turned it down, it’s vibing just fine with the rollout for Grimes' highly-anticipated new album. Get excited.
Grimes hasn’t yet shared any formal plans (release date, album title, etc.) but she’s promised the record will be released this year, so there’s reason to hope for an announcement any day now.