Jack Antonoff at Governors Ball 2014

Jack Antonoff photographed at Governors Ball on June 8th, on Randall's Island in New York City.

Eric Ryan Anderson

Bleachers, the new project from fun. guitarist Jack Antonoff, released its debut album "Strange Desire" on Tuesday (July 15) through RCA Records, and continued a delightfully zany promo campaign by… putting on a fake call-in telethon! That has already surreptitiously aired on cable access channels, before the faux project was even announced! Watch "Thank You Very Much" below:

The wacky concept, which is meant to capture the last half-hour of a 24-hour telethon, also includes a guest appearance from George Wendt (!), Bleachers performances, and donations that are 100 percent made-up. If you're bummed about missing the original, sneaky airing of "Thank You Very Much," the telethon will be re-airing on various cable access channels later this week.

Bleachers Makes New Fans & Lena Dunham Dance

The colorful Bleachers campaign has also included a hotline that played a snippet of a new song, and a music video for "I Wanna Get Better" that was directed by Antonoff's girlfriend, Lena Dunham. "Strange Desire" features collaborations with Yoko Ono and Grimes, which you certainly can't say about every album.

Bleachers has also announced a handful of new tour dates, including new North American dates for October and November. Antonoff will also bring his new music to Lollapalooza, Outside Lands, Boston Calling and other festivals later this year.