Fifth Harmony is letting everyone know who’s “Bo$$.”
“Bo$$” name-drops the likes of Michelle Obama (“Purse all heavy, gettin’ Oprah dollars”) and Kanye West (“You’re talking to a lady, I want a Kanye and not a Ray J”) while exploring a theme of female empowerment over horn-filled beats. Listen below.
“The whole point of this song is for girls who are our age to turn it on and feel confident and empowered because at this age being insecure is such a normal, common thing,” Fifth Harmony’s Camila Cabello told MTV on the set of the music video for “Bo$$,” which premieres July 8.
“So I think when you turn that song on, feel sexy and feel good about yourself, so the whole point is about being yourself and liking it.”
Fifth Harmony will perform “Bo$$” for the first time during the "Toyota Concert Series on Today" on July 11. Meanwhile, a date has not been set for the release of the group’s as-yet untitled debut album. The five-piece begins a lengthy North American tour with Austin Mahone later this month.
In early March, the group's Lauren Jauregui told Billboard that the new album is “definitely more rhythmic.” Fifth Harmony’s Ally Brooke Hernandez added, “We have shifted the lane a bit and made it a more mature sound, because obviously, we're growing up too.” On the red carpet at the Disney Music Awards in April, Normani Kordei Hamilton told Billboard the album “is totally a different direction, but as far as what we’re talking about it’s still about girl power.”
After finishing in third place on the U.S. "X Factor" in 2012, Fifth Harmony released its debut EP, "Better Together," which included the Hot 100 entry "Miss Movin' On" and debuted at No. 6 on the Billboard 200 chart last October.