HAIM Turns Back the Clock for 'If I Could Change Your Mind' Video: Watch
HAIM oozes a retro feel -- that much has been known since the four-piece pop rock (mostly) girl group burst onto the scene last year.
It's for the girls' new music video for "If I Could Change Your Mind," the James Ford-produced fourth track of the band's debut LP, that HAIM really begins to give into its retro sensibilities -- and not just in its music.
The four-minute clip features the sisters Haim doing their best pop girl band impression, trading in the guitars for some well-placed three-person choreography. The ladies jive, move and spin around each other, not exactly throwing down some incredible dance moves but nonetheless exuding plain, simple fun.
Meanwhile, through other parts of the video, the band picks up its instruments to strum along in front of a sign spelling out the group's name.
The production quality from director Warren Fu (Daft Punk, the Killers) has a faded '70s quality to it, furthering the throwback feel of the music video.
The song is featured on HAIM's 2013 disc "Days Are Gone," which came out last September to rave reviews and a sixth-place spot on the Billboard 200, selling 26,000 copies in its first week.