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After unfurling the Red Carpet for this weekend's American Music Awards at L.A. Live's Nokia Theatre with ABC's Mark Bracco, show producer Larry Klein and host Pitbull gave Billboard an inside look at the big program. Here, Klein discussed the process of curating the event, which begins in April, and encouraging artists to be creative with their performances. Pitbull explained how he picks his collaborators and also does his best impression of a shady A&R person.

The American Music Awards will broadcast live from L.A. Live's Nokia Theatre tonight from 8:00 – 11:00 PM ET/PT on ABC.