While Demi Lovato's music video for her previous hit "Heart Attack" was striking but conceptually simple, the pop singer's clip for her "Demi" track "Made in the U.S.A.," which was released on Wednesday (July 17), is much more expansive and plot-driven, with Lovato serving as the chorus for a love tale as wholesome as apple pie. The whole thing is reminiscent of Green Day's "Wake Me Up When September Ends," and is enjoyably theatrical.
As Lovato sings her mid-tempo stars-and-stripes anthem in the background, the nearly five-minute video showcases a star-crossed romance that's put on hold when the male character departs for military action. The visually impressive video, directed by Lovato along with Ryan Pallota, pulls at the edges of an all-American relationship by offering images of miniscule details -- bathwater, wheat kicked up from a spinning tire, a score of handwritten letters -- that amount to the only comforting thoughts during a tumultuous time period. But don't worry: Lovato makes sure to provide fans with a happy ending.
"Made in the U.S.A." is Lovato's follow-up to "Heart Attack," which peaked at No. 10 on the Hot 100 chart and dipped to No. 48 on last week's tally. "Demi" has sold 209,000 copies since its release last May, according to Nielsen SoundScan.
Meanwhile, Lovato is gearing up for a second season as a judge on the U.S. version of "The X Factor" this fall. When asked by Billboard in a May Q&A why she's returning to the reality show instead of touring behind "Demi," the singer explained, "When you have the opportunity to be in front of America every single week several times a week, that's a very incredible opportunity, not only because your fans get to know you better, but… I was on the Disney Channel forever, and was waiting for that right job that would help me cross over to the mainstream world. I was not only in front of my fans every week, but I was also in front of adults. I never used to get recognized by adults, and now when I'm at the airport or the grocery store, the guy behind the register will be like, "I love you on 'X Factor'!" It's really awesome to have expanded my fan base."
What do you think of Lovato's new "Made in the U.S.A." music video? Sound off in the comments section.