Selena Gomez's debut solo album "Stars Dance" isn't slated for release until next Tuesday (July 23), but fans across the web can get an early taste of the album right now, through a Twitter campaign designed to unlock song previews and exclusive video content by using a hashtag on Twitter.
"Who wants to hear previews from my new album RIGHT NOW? Go to http://StarsDancePreview.com and use #StarsDance to begin unlocking!" the pop star posted on Twitter to her 15 million followers early Monday afternoon. The site, built by Chicago's Eyes and Ears Entertainment, currently displays a timeline of the album's 11 songs on top of a progress bar showing how far fans have progressed in unlocking each of the previews. "Tweet #StarsDance to unlock," a message on the site reads.
Last May, Selena Gomez's Hollywood Records label mate Demi Lovato launched her "Demi" album online eight days before its official release through a very similar time-themed Twitter campaign. Fans could "unlock" full songs by tweeting out various hashtags, which subsequently became worldwide trending topics.
"Come & Get It," the first single to "Stars Dance," currently resides at No. 9 on the Hot 100 chart. Last week, the track "Love Will Remember" -- a somber ballad about Gomez's breakup with fellow pop star Justin Bieber -- leaked in full online.