Frankmusik Returns With Third Album, First Headlining U.S. Tour
U.K. artist's upcoming full-length will contain his own brand of "sugary day madness."
After a tumultuous few years, British pop singer-songwriter Frankmusik is back. Following a split from Island Records U.K. in 2011, the now-indie artist is prepping the release of his third full-length album, "Between" (due this summer), and his first headlining U.S. tour, which launches June 3.
Of the new self-produced album, Frankmusik (real name: Vincent Frank) says, "It feels like a real journey from start to finish," adding that he wanted it to be "epic in its presentation but without bravado" while also having "the sugary day madness that I am known for." The set's latest single, "Chasing Shadows," is set for release on May 9, following the February release of "Map."
Frankmusik stepped into the spotlight in 2009 with his debut album, "Complete Me," which reached No. 15 on the Official U.K. Albums Chart. The set spawned two top 30 singles and led to a move from London to Los Angeles, as well as the creation of his second album, 2011's "Do It In the AM." That effort was recorded in L.A. and became his first proper release in the United States (issued via Cherrytree/Island/Interscope).
While the album generated quality pop tunes like its title track and "The Fear Inside," it only sold 2,000 copies in the U.S., according to Nielsen SoundScan. A few months after the album's release, he and his label, Island U.K., parted ways.
"With the clearest of hindsight I can now see that I was young, stupid and blinded by the semblance of money and ephemeral qualities that are thrust upon such a person as a 'pop' singer," Frankmusik says about his time with Island. "But, sadly, I had no control over my actual business."
In 2012, the unsigned artist packed up and returned to London to regroup, refresh and rethink his career. Since then, he released the four-song EP "Far From Over" and the commercial single "Fast As I Can."
He says he "came back to London with a concept: don't try and sell your music. The carrot was never sales -- instead, it was creativity and originality that pushed me forward. I will only sell digitally at this point due to my need to embrace the future rather than be scared of it or fight against it."
Frankmusik adds, "Now if (fans) love it, then please by all means support me and buy a digital download because it's more important that people hear it than be put off by buying it."
Until the album arrives, Frankmusik is busy preparing for his first headlining tour of the United States. The trek launches on June 3 in Atlanta, and winds across the country, with dates lined up with July 3 in San Francisco.
The tour "has been the highlight of my year so far, and it hasn't even happened yet," he says. Frankmusik was last on the road in the States when he opened for Erasure in 2011, and promises to keep his audience "stimulated visually" on his upcoming trek. He says he wants "people to see how the tracks work and show a new American audience how far you can take things and blur the lines between many genres."