Dega Jam Country Festival Won't Happen in 2016

Courtesy Photo
Dega Jam 2016

Originally set for July 1-3 at the Talladega Superspeedway, Dega Jam is the fourth major country festival to fall this year.

Dega Jam, a new country music festival scheduled to be launched this year by AEG Live in partnership with New Orleans Jazz Fest producer Quint Davis, CEO of Festival Productions Inc. (FPI), has been canceled, according to the festival's website. Eric Church, Toby Keith, Blake Shelton and Kid Rock had been set to headline the inaugural run, scheduled for July 1-3 at the Talladega (Ala.) Superspeedway, home to the Talladega 500 NASCAR race.

Dega Jam was announced Oct. 15, along with the first Country 500 at Daytona (Fla.) International Speedway, another FPI/AEG country fest set for May 27-29 (Memorial Day Weekend) next year. Both NASCAR speedways are owned and operated by International Speedway Corp. (ISC).

What had been the hottest sector of the North American music festival business is now showing real signs of softness. Dega Jam is the fourth major country music festival to bite the dust so far this year, and the second from AEG Live, with word coming earlier this month that AEG and its Goldenvoice division would not roll out a second year of its Big Barrel country music festival in Dover, Del. Also not happening in 2016 are two Live Nation country festivals launched last year, FarmBorough in New York, and Delaware Junction in Harrington, Del.

Big Barrel, FarmBorough, Delaware Junction... With Rampant Cancellations, What's the Forecast for This Year's Country Fests?

Dega Jam and Country 500 marked an expansion of FPI’s foray into country music festivals under the umbrella of its partnership with AEG Live. FPI and AEG Live have partnered with Jazz Fest for over 11 years and, in association with Messina Touring Group, expanded that relationship to produce successful country fests at Tiger Stadium in Baton Rouge, La. (Bayou Country Superfest) and Ohio Stadium in Columbus (Buckeye Country Superfest). While industry scuttlebutt has been that as many as three of those events might not happen in 2016, FPI reps confirm that Bayou Country Superfest, Buckeye Country Superfest and Country 500 will all go on as planned in 2016.

Watch this space for clarity on the North American country music fest scene.