Parties by Adidas, H&M and Lacoste are among the most sought-after invitations for the first weekend of the Coachella Valley Music and Arts Festival, which kicks off this Friday (Apr. 11) in Indio, California. Before you head to Coachella, check out our round-up of the hottest parties, and who you can expect to bump into at each one.
Filter Magazine's Yacht Club Party
When & Where: April 10, 9 p.m.-1 a.m.; undisclosed location
Who: Mayer Hawthorne and ASTR perform at this bash, which is sponsored by American Eagle Outfitters' aerie line.
Tilly's and Dickie's Present The Desert Lounge
When & Where: April 10, 5-10 p.m.; April 11, 11 a.m.-7 p.m.; Ace Hotel and Swim Club
Who: DJ Mom Jeans, (actor Danny Masterson) opens the Ace's Desert Gold Celebration.
Marc By Marc Jacobs Eyewear Party
When & Where: April 10, 10 p.m.-late; Ace Hotel
Who: The Desert Gold Celebration continues with DJ Day's weekly Ace ¡Reunion! party.
Details @ Midnight
When & Where: April 11, 10 p.m.-2 a.m.; private residence
Who: This private fete, thrown by Details magazine and Lexus, will feature DJ sets by The Knocks and Hannah Bronfman and a surprise performance. Nas rocked the mic last year.
Harper's Bazaar Poolside fete
When & Where: April 11, 4-6 p.m.; Parker Palm Springs Hotel
Who: Rock of Ages actress Julianne Hough will host this soiree presented by Urban Decay cosmetics.
Forward by Elyse Walker Soho House Pop-Up Event
When & Where: April 11, 6-10 p.m.; Merv Griffin Estate in La Quinta
Who: Word is Model Rosie Huntington-Whitely will host while actress Zoe Kravitz will spin.
Stylepop.com Pool Party Brunch
When & Where: April 12, 12-4 p.m.; private estate
Who: Model/DJ Harley Viera-Newton and model/artist Langley Fox Hemingway (Ernest was her great grandpa) co-host with Milk Studios.
The Saguaro Desert Weekender
When & Where: April 11, 3-9 p.m.; April 12-13, 1-7 p.m.; Saguaro Hotel
Who: Hosts include Opening Ceremony and Teva. 2014 Spotify Spotlight lister FKA Twigs performs Friday.
Bootsy Bellows Pool Party
When & Where: April 12, 2-7 p.m.; Bootsy Bellows Estate in Rancho Mirage
Who: David Arquette's West Hollywood nightspot does Coachella with help from Corvette Stingray. Passion Pit, Juicy J and Mia Moretti will DJ.
The Neon Carnival
When & Where: April 12, 10 p.m.-4 a.m.; Aviation Airport
Who: Old-school amusement-park rides and A-list Hollywood talent — Clint Eastwood came last year — make this a hot ticket. Hosts include Olay, Guess and Los Angeles nightlife impresario Brent Bolthouse.
H&M Loves Music Dance Party
When & Where: April 12, 11 p.m.-4 a.m.; Performing Arts Center
Who: The fashion chain will wait until dark this year to throw its big-bang bash. Special performance to be announced. Santigold wowed last year.
Lacoste's Two-Day Pool Party
When & Where: April 12-13, 1-6 p.m.; private estate
Who: Elijah Wood will DJ both days at this celebration of the brand's Life Is a Beautiful Sport campaign.
Jeremy Scott and Adidas annual party
When & Where: April 12; undisclosed
Who: One of the most sought-after invitations. Expect a surprise performance. Pharrell?
The Old Navy OASIS
When & Where: April 12, 12-6 p.m.; TBA (near festival grounds)
Who: Young the Giant will perform and Pixie Geldof will DJ amid vintage Airstreams and teepees.
Cynthia Vincent Brunch
When & Where: April 13; Racquet Club Estates
Who: The fashion designer hosts an intimate brunch.