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Billboard Introduces New Digital Channel Dedicated to Latin Music
Billboard Latin marks elevated commitment to exploding Latin music market.
Welcome to Billboard Latin, your home for news, features, charts and videos dedicated to the Latin music space. The launch of this new, English-language digital channel signifies Billboard’s ongoing commitment to Latin music and its fans.
Leading editorial coverage for the vertical is Leila Cobo, Billboard’s executive director of content and programming for Latin music. Cobo will continue to go deep into the genre like no one else, grabbing the attention of audiences across the board, from hard-core Latin music aficionados to brand-new fans.
Billboard Latin will live at billboard.com/latin, adjacent to all other genres featured on Billboard.com, providing millennial Latin music fans with access to the trusted content and industry news they want most. The channel will feature video content, charts, new music discovery and all the latest Latin music news.
“Latin music is exploding with huge headliners crossing over and dominating the pop music conversation,” said Janice Min, co-president and chief creative officer of Guggenheim Media’s Entertainment Group, which consists of Billboard and The Hollywood Reporter. “Latin music, like country, EDM and hip-hop, is a genre of incredible importance to our audience, and to our growth as a brand.”
Coinciding with the launch of Billboard Latin is the 20th anniversary of Mexican American icon Selena's death. In an effort to pay homage to one of the most transformative figures in Latin music, whose life was tragically cut short at age 23, Billboard commissioned several pieces of commemorative content dedicated to the queen of Tejano -- including never-before-seen photos, videos and exclusive interviews.
Billboard senior editor Erika Ramirez traveled to the singer’s hometown of Corpus Christi, Texas, for a multi-part series titled “Remembering Selena,” consisting of on-camera interviews with Selena’s sister Suzette, her brother A.B. and her father Abraham. Ramirez also talked to Selena’s widower Chris Perez and loyal fans about how they keep her memory alive.
Additionally, Billboard’s Leila Cobo spoke to superstar Jennifer Lopez, who memorably portrayed Selena in the 1997 biopic of the same name, about what she means to her personally and her enduring legacy in music.
Billboard Latin is a chance to celebrate the momentum of Latin artists beyond a niche market. Leading up to the 26th annual Billboard Latin Music Conference and the Billboard En Vivo tour -- a showcase of chart-topping artists performing in intimate settings leading up to the Billboard Latin Music Awards -- the channel will feature exclusive content spotlighting some of Latin music’s biggest names, including Romeo Santos, Carlos Santana, J Balvin, Prince Royce and many more.