Online music video site VEVO and Pepsi are teaming up for four separate streamed concerts taking place in different locations, featuring Timeflies, Kid Ink, Cher Lloyd and Prince Royce, this Saturday (June 21), the longest day of the year.
Dubbed “Pepsi Summer Solstice Concerts,” all four performances will be streamed live on VEVO’s free mobile, tablet and TV apps, or by going to www.pepsi.com or www.vevo.com. Each show will be rebroadcast until the next performance begins. Video on demand from each show will also be available after the shows.
Timeflies gets underway at 5 a.m. ET with a performance at the Montauk Lighthouse in Montauk, Long Island. Kid Ink will perform from a surprise location in the Central Time Zone at 2 p.m. (ET). Cher Lloyd will perform at 6 p.m. (ET) in the Mountain Time Zone from the base of the Grand Tetons in Jackson, Wyoming. Prince Royce will wrap up the show at 11 p.m. (ET)/8 p.m. PT at Oceanside in Malibu, California.
Timeflies is a duo formed by former Tufts University students, producer Rob Resnick and vocalist Cal Shapiro. Signed to Island Records, they released their sophomore album, After Hours, in April. Rob cites producers Porter Robinson,Benny Blanco, Pretty Lights and JR Rotem as major influences, while Cal’s inspirations include Robert Johnson, Janis Joplin, Muddy Waters and rapper Big L.
Kid Ink is an L.A.-based rapper signed to RCA Records, whose second studio album, My Own Lane, released in January, spawned the hit singles, “Show Me,” “Iz U Down” and “Main Chick.” He was inspired by producers like Timbaland, Pharrell Williams and Swizz Beatz.
Prince Royce is a Bronx-born singer-songwriter and record producer, whose self-titled indie debut album generated the successful singles, “Stand by Me” and “Corazon Sin Cara,” both reaching No. 1 on Billboard’s Tropical Songs chart, along with five others. He was subsequently signed to Sony Music Latin, releasing Soy el Mismo last year, with an English language debut for RCA Records to follow. He recently launched his own D'Leon Records label, a joint venture with Warner Latin Music, making Mexican-born singer Sofia Reyes his first signing.
Cher Lloyd is a U.K. singer, songwriter, rapper and model who rose to fame after finishing fourth on the seventh season of the British version of The X Factor. Her sophomore Epic Records album, Sorry I’m Late, came out last month. The single from her debut album, “Want U Back,” climbed into the Top 10 on the Billboard Mainstream Top 40 chart.