La Arrolladora Banda El Limón De René Camacho, an iconic regional Mexican band, debuts on Billboard's Social 50 chart this week at No. 20 due to a spike in online activity centered around three high-profile concert dates.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
On November 15, tickets for the group's three shows at the famous Auditorio Nacional venue in Mexico City went on sale. Two of the dates, January 15 and 16, sold out instantly and the three dates total sold out in a matter of three hours from a promotion exclusively on Facebook.
The band's leader Fernando Camacho tells Billboard this is the first time the group has attempted something like this. Why Facebook? The band figured they'd take a chance given La Arrolladora Banda has over 9 million followers on Facebook, and because "it's free."
Their presence on the Social 50 chart is marked by the addition of 197,000 fans on Facebook, which came about partially due to the over 3 million recorded conversations about the group on the platform.
Higher in the survey, Lady Gaga leaps into the top 10, moving 22-6 to achieve her highest position on the tally since July 14, 2012. The leap is due to press and online activity surrounding the release of her new album "ARTPOP" (on Nov. 12), which drew a 74% increase in conversation on Facebook and helped lead to 185,000 new fans on the platform.
Also during the charting period, she released four separate videos on VEVO of live performances of "ARTPOP," "Applause," "Gypsy," and "Do What U Want" from her ArtRave in Brooklyn, New York (Nov. 10). The combined views from these live performances leads to a 25% increase in plays on the channel, which receives 17 million plays for the week.
Lastly, Imagine Dragons joins the ranks of the most-talked about artists online as the alt rock band enters at No. 39. The debut of the video for its single "On Top Of The World" helps cause the debut, sparking a 26% increase in plays from the previous week along with the addition of 202,000 fans overall (up 3%).
To recap the top 10, Miley Cyrus, Eminem, Katy Perry and Justin Bieber remain in steady in slots Nos. 1 through 4, respectively. Rihanna jumps 9-5, with a 50% boost in overall plays from the release Friday Nov. 15 of "What Now's" official music video on Vevo.
Ariana Grande remains at No. 7 for the fourth week in a row, while One Direction tumbles 5-8 along with Justin Timberlake (8-9). Britney Spears anchors in her second week in the No. 10 position.
Additional reporting by Leila Cobo