In mid-performance, reggaeton superstar Ivy Queen stopped just long enough to awe fans by shedding her beige coat to reveal her massive baby bump. The surprise was the equivalent of a crowd warm-up at Staples Center for Calibash 2013, also featuring Tito El Bambino and headliner Chris Brown.
The 7th edition of Calibash on Sept. 14 featured some of the biggest names in Latin urban music and beyond such as bachata star Prince Royce, songstress Leslie Grace, the DJ collective 3BallMTY and Sky Blu from LMFAO.
In an unconventional move, concert promoters aimed at the Latin market spotlighted Brown, who is not Hispanic. It proved to be a winning move with the fans.
While the 3-hour showcase primarily featured reggaeton acts, fans were quick to point out that Latinos love Latin music and beyond so "it made perfect sense to have Chris Brown be part of Calibash," said concert-goer Shirley Martinez of Alhambra, Calif., who added that Ivy Queen's embrace of her body was a highlight.
"That was a special moment for me when she revealed that she was pregnant," Martinez said. "As for Chris Brown, you can tell he's a real genuine guy. The entire concert was awesome."
The show featured short sets on a rotating stage that also included performances by established reggaeton acts such as Alexis & Fido, Jowel & Randy and J Alvarez.
Despite the technical challenges of the evening that included compromised sound and video screen shots that appeared frozen, Calibash resonated with fans who singled out Ivy Queen as the standout performer of the night. Thousands of fans took to their phones to snap photos and upload their images on social media sites.
Sky Blu performed the crowd favorite “Party Rock Anthem,” while Mexico's trio of DJs known as 3BallMTY performed a set with dance/club music that also featured their "Intentalo" hit which brought people to their feet.
Brown’s 10-minute introduction by local radio personalities proved to be a little too long for restless fans who vocalized their displeasure, but it also proved to be worth the wait for Brown admirers. Most of the audience stayed to see Brown perform some of his signature hits such as "Beautiful People," "Look at Me Now" and "Fine China," among others songs. Sean Kingston appeared on stage to perform his song “Beat It" with Brown.
Calibash, produced by SBS Entertainment and presented by the local station Latino 96.3 FM, may be on to something by expanding their roster to entertainers like Brown. The Latino consumer was more than ready for it.