Bachata star Prince Royce is the second Latin music star to sign on as a coach of “La Voz Kids,” the singing competition for kids 7-14 that will air this Spring on the Telemundo Network. Royce will share coaching duties with Mexican star Paulina Rubio, whose deal was announced Monday, and a third, soon-to-be-announced celebrity.
“Prince Royce represents the new Latin artist generation with Hispanic roots, born and raised in this country,” said Daniel Cubillo, VP of content development, non-scripted, at Telemundo Media.
“He has an incredible ability to mix cultures, languages and musical genres that make him a great reference point for the kids and represent the future of Latino music in our country.”
Considered one of the top new artists in Latin music in recent years, Prince Royce gained national recognition with his eponymous debut album in the Fall of 2010. The album would become the top-selling Latin release of 2011, according to the Billboard charts. Royce released his sophomore set, "Phase II," last Spring and has just finished a 30-day U.S. tour. He is up for 10 Billboard Latin Music Awards this April.
"La Voz Kids" will feature one other musician-celebrity coach to be announced in coming weeks. As with "The Voice," contestants will compete in “blind auditions” followed by battle rounds and live shows. The winner will receive a recording contract with Universal Music and a scholarship. “La Voz Kids” will be the first Spanish-language version of the "Voice" franchise to air in the U.S.
Already, "La Voz Mexico," "La Voz Argentina" and "La Voz Colombia" have been successful in Latin America.