Fonseca Kicks Off Colombia-Supported U.S. Tour

Colombian singer and songwriter Fonseca, who has long found creative ways to finance his tours and release his albums, is launching the U.S. leg of his “Ilusión World Tour” with backing from Marca Colombia—his country’s official branding entity—and Colombia’s Avianca Airlines.

This is the first time both entities have sponsored a tour by a Colombian artist.

Fonseca’s tour takes its name from the album "Ilusión," an evocative blend of tropical and pop that won a Latin Grammy last year for best tropical/fusion album and was also nominated for a Grammy as best Latin pop album.

The 15-date trek begins April 11 at the House of Blues in Dallas and includes stops in Houston (House of Blues), New York (Irving Plaza), Miami (The Filmore) and San Francisco (The Regency).

Aside from the fact that Fonseca’s music has an eminently Colombian sound, the artist will promote a positive Colombia message in his tour stops as part of the “Colombia Is the Answer” campaign to evoke a strong image of the country abroad.

Likewise, Avianca, Colombia’s leading airline, will run campaigns during the tour dates to incentivize visits to the country.

Fonseca’s current single, “Desde que no estás,” is No. 5 this week on Billboard’s Tropical Airplay chart.

To learn more on how Marca Colombia is supporting Fonseca’s tour, register for the Billboard Latin Music Conference at www.billboardlatinconference.com

Tour dates:

4/11/13          Dallas             House Of Blues
4/12/13          San Antonio     Club Rio
4/14/13          Houston          House Of Blues
4/17/13          Washington     Howard Theatre
4/18/13          New York         Irving Plaza
4/19/13          Boston            Wonderland Ballroom
04/20/13        Montreal          The Metropolis
4/21/13          Raleigh           The Ritz
4/26/13          Miami              Fillmore Theatre
4/27/13          Orlando           Hard Rock
4/28/13          Charlotte         The Fillmore  
05/09/13        Los Angeles     Club Nokia
05/10/13        Ventura           Majestic Ventura Theatre
05/11/13        San Francisco   The Regency Theatre
05/12/13        Seattle, WA      Meyden Bauer Center

Questions? Comments? Let us know: @billboard

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