Apink Drop Sweet, Seasonal New Single 'Remember'

Courtesy of Acube Entertainment
Apink

K-pop's reigning sweethearts Apink are back with another sweet single suited for the season. "Remember" is a cheery synth-pop tune that reminisces about a love during the summertime.

Centered around irresistible and slightly nostalgic synthesizer beats, "Remember" is another sheen cut from the girl group, but doesn't feel as slick as Apink's past pop gems like "No No No" or "Luv." For example, upon first listen it's unclear whether Eunji's first solo section is a pre-chorus or the first half of the chorus. The song continues this way in what ultimately feels like a jarring combo of sections when it should have all been smoothed out for that easy-breezy summer feel. 

The music video though nails the idea of summer as the girls sail on a boat in a harbor, lay poolside and hang out at the beach. Apink has yet to shed their innocent image so, of course, laying poolside means being fully clothed and the members (who are all legal adults, mind you) also spend time playing in the field with dozens of balloons in tow.

Apink's sweet look mixed with slightly nostalgic dance-pop tracks hasn't failed them yet -- "Luv" was one of the best K-pop songs of last year -- so a huge directional change would have been a shock at this point. But with messy single production (despite how addictive it may be) and a concept that's starting to grow tired, "Remember" might be the first sign Apink may need to consider a slight refresh in the formula before making a major misstep.

"Remember" is the lead single off Apink's second full-length album, Pink Memory that comes with a slew of fresh and feel-good tracks like the swing-inspired "Perfume," the youthful bubblegummy cut "What a Boy Wants," brassy dance jam "I Do" and six more tracks. Take a listen to a medley of the LP cuts below: