The K-pop veteran bounces back with two blazing singles "30Sexy" and "La Song."
Singer/actor Rain -- a pioneer of the "Hallyu Wave" (aka Korean Wave) -- has released his hotly-anticipated sixth full-length album "Rain Effect," reassuring fans and critics he hasn't missed a beat during his four-year absence from the spotlight spending two fulfilling Korea's mandatory military service.
Despite being in the hot seat for a highly-publicized relationship with superstar actress Kim Tae Hee, as well as public backlash after being investigated for violating service regulations (which was later dismissed), Rain re-solidifies his position in the K-pop firmament with this latest offering.
"Rain Effect," released under Cube Entertainment (Beast, 4Minute, G.NA), dropped Jan. 2 along with accompanying music videos for double lead singles "30Sexy" and "La Song."
"30Sexy" is an electrifying dance jam charged with knocking hip-hop drumbeats and sticky synths, in which Rain surely seduces women confidently gushing about being 30 and sexy. In the music video, the singer is slickly dressed, exuding his tantalizing charisma while flashing hip-thrusting action.
Meanwhile, "La Song" is a hypnotic, Latin-flavored dance cut that moves Rain away from his typical musical motifs. It's a bombastic production with a full-on banging beat, trombone-driven melody and a repetitive chorus highlighted by grungy vocals and rapping.
The video features Rain in a grimy neighborhood, flaunting his fancy footwork.
Among 10 tracks, all co-written and co-composed by Rain, other notable tracks include woozy club banger "Where are You Going, Oppa," featuring HyunA, and a sweet serenade to his beautiful woman, titled "Marilyn Monroe."
The album pours out Rain's sonic experimental tendencies as well as his oozing pride and confidence as a 13-year K-pop veteran.