The K-indie band lose a little of their signature pep for an emotional rock ballad.
Korean indie band Busker Busker -- holders of two K-Pop Hot 100 No. 1s, "Cherry Blossom Ending" and "If You Really Love Me" -- showcase a new side in their latest single, "Love, At First." While the trio has typcially released bouncy, chipper compositions, "Love, At First" is soaked in melancholy and angst.
"Love, At First" features a light rock sound, recalling bands such as Savage Garden that were staples on '90/'00s mainstream and adult-contemporary radio. Like in "Cherry Blossom Ending," vocalist Jang Beom-Jun showcases his impressive falsetto register. But while "Cherry" heard Jang slowly transition back into his chest voice at the end its chorus, "Love, At First" features a jarring wail note to finish the section. The track wraps with an emotional belting section followed by sparse guitar strums. Whoever thought the Busker boys could only deliver happy-go-lucky singles was wrong.
The accompanying black-and-white music visual tells the common music video storyline of of departed lovers, but offers something unique in showing the leads working and playing arcade games, as opposed to many K-pop videos featuring models or singers wandering around aimlessly.