The rookie girl group talks about the viral craze that took their "Bar Bar Bar" single to No. 1 on the K-Pop Hot 100 and what's next
To stand out among the tons of K-pop girl groups making waves this year, there seemed to be only two options: Either ooze sexiness with skin-barring outfits and pelvic-thrusting dance moves or stay sweet with fluffy skirts and repeated camera-winks. Most girl groups took the former option, and made some noticeable impact, but without any long-term success.
Then came Crayon Pop, who flipped the scene with the unthinkable. Neither sexy nor cute, they were, intead, straight-out absurd. Their breakout single "Bar Bar Bar" is centered around a dance move called the "Straight-Five-Engine Dance" and a unique stage ensemble of big bicycle helmets and eye-popping tracksuits. It's helped the group become one of the most talked-about acts this year. The quirky concept has inspired parodies and dance covers all throughout Korea and, thanks to its viral success, the song has finally landed on the coveted No.1 spot of K-Pop Hot 100.
The five members -- Ellin, Soyul, Gummi, Choa and Way in their signature helmet and tracksuit getup -- sat down with Billboard for an exclusive video interview to discuss their sudden rise to fame, new record deal with Sony Music Korea and what to expect from their hotly-anticipated next single.
"In the beginning, we weren’t sure [about our popularity] because we would go straight to practice after our daily schedule," says lead dancer Ellin. "We found out about our growing popularity when people started telling us 'You guys are really popular!' That’s when it started really hitting us. We can also tell by the amount of video covers coming up on the Internet lately."
With their latest single's music video and choreography now generating global attention, the group recently landed a deal with Sony Music Korea, raising questions about the possibility of their debut beyond Korea.
"We don’t have concrete plans to crossover and debut in a foreign country as of now," the group says. "But we really, really want to meet our foreign fans that have been supporting and loving us."