Psy is having a bigger comeback than he may have dreamed with his latest single "Gangnam Style." The rapper/singer is finding himself with a huge hit not only in his home country as it tops the K-Pop Hot 100 again, but he's receiving a lot of Western attention with the song's outrageous music video going viral.
This week, superstars like T-Pain, Robbie Williams, and Josh Groban all tweeted about the phenomenon is Psy's "Gangnam Style." In particular, the pop-opera superstar Groban declared, "It's a Gangnam Style world, we're just living in it. Amazing video." with a link to the official music video now with over 11 million views now. (To note its viral nature, Billboard reported on Psy before the video hit nine million on July 31). Keep in mind the likes of Adam Levine, Katy Perry, and Ashton Kutcher were supporting another import hit via Twitter, none other than Australians Gotye and Kimbra's "Somebody That I Used To Know," before it went on to be one of 2012's biggest hits.
Listeners may be interested to know that Psy actually has a connection with another topic on the tip of everyone's tongue: the Olympics. In mid-July, the singer released the music video to "Korea," a song to inspire the country for the games. Psy combines different musical and cultural aspects of Korea, along with his unique gusto, to create an anthem that all can proudly shout.
Elsewhere on the K-Pop chart, fan favorites Beast made their proper return with new single "Beautiful Night." The track rises 15-7 as they begin promoting the track. In South Korea, acts perform on various entertainment shows once they have a single to promote. Some of these programs have a weekly winner announced at the end of the show once each act performs. Different shows use different voting systems, some focusing on fan voting, some focused on sales. Early in their promotions, Beast has proven to be a favorite on these shows recently beating out Psy and another K-pop veteran BoA for the No. 1 spot on "M! Countdown." An act's position relies heavily on single sales and global fan votes so supporters have made their voices clear as Beast landed on top just as they began performing the track.
The accompanying music video to this winner of a track was shot in New York. While many K-pop videos are shot on specific sets, the boys decided to break that mold taking their music to the streets of the Big Apple. With eccentric hairstyles and fashion choices, "Beautiful Night" is a spectacle just from the members themselves. The electronic dance track appropriately leads to a party with the six members having fun onstage with the Manhattan skyline as their backdrop.
It's common for K-pop acts signed under the same agency to work together on projects. For example, 2NE1, BIGBANG, and Psy are all under the same agency (YG Entertainment), as are Girls' Generation, BoA, and Super Junior (SM Entertainment). The rising agency LOEN Entertainment, who represents the likes of IU and Ga In of Brown Eyed Girls, is releasing its first family project "LOEN TREE."
For its first release the agency has teamed up chart toper IU (who is also at No. 57 with her former No. 1 "Every End Of The Day") and rookie group FIESTAR for the summer track "Sea Of Moonlight." The song has an undeniable 80s feel to it with a poppy synth line throughout the track. The video shows IU and FIESTAR on possibly the world's most adorable camping trip as they paint each other's faces, go canoeing, and play instruments in a meadow. "Sea Of Moonlight" is this week's highest debut with the full album coming soon.