"All the great energy we received during our world tour reflects on our new album" -CL
Since their fiery, eye-catching debut in 2009, 2NE1 has generated a relentless and diverse string of hits like the club banger “Fire,” mid-tempo R&B track “I Don't Care,” the emotionally-vulnerable “Lonely,” rock-influenced “Ugly,” hard-hitting “I Am The Best” and last year’s K-Pop Hot 100 No. 1 “I Love You.” All of which were heard on the girls' first world tour, keeping them busy throughout 2012.
After a year's break from the K-pop scene, the YG Entertainment girl group quartet are finally back with another the genre-blurring "Falling In Love" with a plan to roll out a new single every month until dropping a new album in October.
If “I Love You” roped in listeners for its innovative combination of electronic beats and singing style of trot (the oldest form of Korean pop music), their latest, “Falling In Love,” grabs ears for its reggae beat intertwined with hip-hop stylings.
“Falling In Love,” released July 8, is a refreshing hybrid of surging reggae rhythms and a jaunty, feel-good melody. The sophisticated, very-catchy track is accentuated by each member’s unique vocal strengths resulting in a summer love anthem packed with loads of sass. The song was produced by YG’s in-house producer Teddy and Choice 37 -- both of whom were responsible for YG sonic goodies like BIGBANG’s “Bad Boy,” “Fantastic Baby,” G-Dragon’s “One Of A Kind,” Lee Hi’s “Rose” not to mention a slew of 2NE1 hits.
After their first TV appearance on Mnet’s “M! Countdown,” the girls (fashionably dressed in matching London artist’s Kesh’s collaboration line with American Apparel), met with Billboard for an exclusive interview at YG Entertainment's Seoul headquarters to discuss their new musical direction, concept and plans for rest of 2013.
"We are extremely excited as this is our first single in a long time,” says the self-proclaimed "baddest female" and seemingly-fearless leader CL. "It is actually our first official album release in two years. We really wanted to be onstage together so I think it’s going to be fun. All the great energy we received during our world tour is reflected on our new album."
In "Falling in Love," 2NE1 sets aside their tough, hard-edged charisma to find their inner femininity, displaying a striking transformation as they sweetly croon and rap. Take for example, the translated lyric, "My lips are drying up, my insides are freezing up; I can't look at you, you're so dazzling boy, I'm so blind."