Billboard Korea catches up with Girl's Day at their poolside showcase as the group bows its "Female President" video.
Quickly rising quartet Girl's Day has been on a hot streak since they stripped their cute image for the title track single from their March album release, "Expectation." The sexed-up concept reignited interest in the act and gave them their first K-Pop Hot 100 Top 10. "Female President," the lead single of the album's re-release, follows suit, but with an even stronger concept.
To commemorate the release, the quartet held an exclusive showcase at an outdoor swimming pool at Banyan Tree Club and Spa in Seoul yesterday (June 25). Billboard Korea attended. The pool party also included 100 lucky fans. During the event, the girls performed six songs, including "Expectation," "Don't Forget Me," "Don't Trust Her," "White Day," "Twinkle Twinkle" and "Female President. They surprised viewers at one point when they jumped into the pool... in their hot pink ensembles.
"We were really surprised when we first found out that we were going to be holding a showcase at an outdoor pool," the group said at the event. "We think it's important that we are the first girl group to try out a new concept. We hope that our performance can help people forget the scorching hot weather!"
While "Expectation" saw Girl's Day playing a Lolita role. "Female President," as the name suggests, shows the quartet playing confident women. The single was composed by Nam Ki Sang, responsible for their past tracks such as "Expectation," "Twinkle Twinkle" and "Don't Foget Me." The song is about a woman that goes out to get what she wants, instead of waiting for a man to make the first move. The title was also inspired by South Korea's first female president, Park Guen Hye.
"It's simply the title and context of the song," the girls explained. "We only used that word to express the idea that girls should be more confident towards love because our president is a female!"
That confidence is seen in the video as Girl's Day strip off garments behind a screen, flash high-riding booty shorts and tease an aggressive, girl-on-girl kiss. The song itself accompanies the visual perfectly with a powerful electric guitar riffs, tribal beats and hand claps mixed together. The girls' voices rise to the occasion, showcasing attitude-filled raps. Each chorus climaxes with a lengthy belted note.
"I think people liked that we kept challenging ourselves, and also find us cute," the girls said of the heightened interest they've received in 2013. "We tried really hard to give a twist to our image, and I think people started liking our uniqueness."
Girl's Day, who debuted in 2010, added, "We cannot believe its been three years since we debuted already! We feel extremely sorry for our CEO because it took us a while to become famous. We are into various genres, such as hip-hop and soul, hopefully we can share that with our fans soon."