Earlier this month, YG Entertainment (label to PSY, BIGBANG, G-Dragon and more) teased a new artist asking "Who's Next?" before revealing a solo CL, leader of K-pop girl group phenomenom 2NE1, would be the newest act waving the YG flag.
Her debut effort was released early Tuesday morning (U.S. time) on 2NE1's YouTube account with hip-hop track "The Baddest Female." In less than 24 hours the visual has obtained over one million views. Watch:
The massive view surge could very well be chalked up to the constantly changing visuals as CL flaunts 13 separate outfits ranging from her hoisting a flag as a warrior princess to playing hopscotch in a basketball jersey dress to rocking a handlebar mustache.
Like Nicki Minaj does in her music videos, CL showcases her different personalities like her fierce, grillz-wearing rapper personality and her softer side dancing with a toddler at the video's end. K-pop fans will also be happy to see her labelmates G-Dragon and Taeyang make a cameo.
Sonically, the track follows a similar path as the video as it jumps from a knocking hip-hop beat to an electronica-infused build-up to the dubstep breakdown on the bridge.
While only a single has been revealed of CL's solo career, the K-diva has been working with a full album in mind. She told Billboard in February that she hopes to release a full LP because "that’s a stamp. That’s a footprint for me and my life. I want to keep it personal."
2NE1 is said to come back following CL's promotions, but the project has been delayed multiple times. Whether CL releases a full album in that time or 2NE1 makes their long-awaited comeback, the K-pop diva has kicked things off on the right foot for Team 2NE1.
K-pop fans and YG will wait with major anticipation to see if the popular K-pop star will chart on any of Billboard's charts. YG has tweeted about her rising on U.S. iTunes Hip-Hop/Rap Songs chart. Mixing in Billboard's new incorporation of YouTube streaming views for charts--and if sales and views continue to rise--one may see a rare sighting of a K-pop song on the charts with CL's "The Baddest Female."