Rising boy band B1A4 seem poised to breakout in a major way with their new single "What's Happening?" Since debuting in 2011, B1A4 may have all the pieces in play for major success with this latest single.
Their latest offering "What's Happening?" is pure bubblegum pop that combines all the yummy aspects K-pop fans love in boy bands.
The track kicks off with an angelic layering of harmonies before moving into the high-energy, guitar-driven verses. The track seamlessly moves through the different sections including aggressive rap parts and the shout-a-long One Direction-esque chorus. Though, the track has the unfortunate inclusion of a quick, talk section after the intro, first chorus and at the very end of the track that throws a wrench into its flow.
The accompanying music video incorporates all the right elements too. The boys look snazzy in a colorful, preppy-inspired concept that is reminiscent of SHINee's recent "Dream Girl" look, but served with a healthy helping of hip-hop. Plus, the boys look like they're having genuine fun (as 1D always do) sneaking around a technicolor doll house trying to save a masked-faced girl from a mask-faced man. It all leads to a humongous pillow fight with the highlight of the video in the outro as the group acts out the choreography based around the lyrics; like when they sing "Every time I think about you" and point to their watch and head. A super-fun way to end the video and leaves a positive impression on the viewer.
Depending on the performance of this single, B1A4 may very well find their 2013 to play out like INIFITE's late 2011/2012. INFINITE really hit their stride at this time landing a string of Top 10 singles and rising to be one of the top boy bands paving the way for successful solo and sub-unit projects. In addition to landing a major soundtrack placement on popular TV show "We Got Married," B1A4's new single (already at No. 31 on the K-Pop Hot 100 with a few days of sales) could lead them too to rising to the creme of the crop of K-pop boy bands.