PSY

PSY is a busy guy, what with a massive concert set for this weekend, a world tour on the horizon, and a new single currently stealing North Korea's thunder. Naturally, he's going to need to be fed -- and that's where you come in.

Korean food brand Bibigo has announced an international promotion to find the "Gangnam Style" rapper a new personal chef. The winner of the contest, dubbed "Psygo Bibigo," will travel with PSY during the first month of his upcoming tour, which kicks off in July.

"Not a good cook? No problem!" PSY says in a zany video explaining the contest (see above), which wannabe chefs can enter by posting videos showing off their mixing skills (involving anything from food, drink and music).

The winner will be chosen by PSY, Bibigo and fans on Facebook, and will receive $40,000, along with hotel and travel.

"You'll get to mingle with celebrities at the hottest parties!" promises PSY, who has created a new dance move for the campaign. He is the new official spokesperson for the brand, which has 14 restaurants outside of Korea, including three in the Los Angeles area.

On Thursday, PSY released the song "Gentleman," the official followup to his smash hit "Gangnam Style."