Female vocal powerhouse, Gummy, shakes up the K-Pop Hot 100 this week with a new digital soundtrack single, “Snowflower,” ending SISTAR19’s four week No. 1 reign to an end. B2ST and Davichi all make big moves on the chart this week with soundtrack contributions too. This week, K-Town takes a look at the figures behind what makes these singles so successful.
Gummy's “Snowflower” is a contribution to the third soundtrack for the popular SBS drama, “The Winter, The Wind Blows” featuring Korea's top actors Song Hye Kyo and Jo In Sung. The drama, a remake of Japanese 2008 drama titled “I Don’t Need Love, Summer,” was met with explosive anticipation even before the pilot aired as it ended both Song Hye Gyo and Jo In Sung’s long hiatus from the silver screen. According to AGB Nielsen Media research, the drama is the highest rated Wednesday/Thursday drama, earning a 14.4% viewer rating on March 7. Gummy’s beautiful vocals along with the song's dramatic lyrics intensify the romance of the show and its forlorn main characters.
The main soundtrack to the drama, by vocalist The One, “Winter Love” falls to the No. 3 spot from No. 2 this week. The first soundtrack contribution by Super Junior member Yesung, titled “Carbon Paper,” is at No. 29. “The Winter, The Wind Blow” soundtrack syndrome is predicted to dominate the chart again next week as Girls' Generation's leader Taeyeon’s fourth soundtrack single, “And One,” is set to debut on the March 7 episode.
KBS drama, "IRIS 2," was expected to be big competition for "Winter" as it stars B2ST member Yoon Doojoon. The action-packed thriller earned a 9.5% viewer rating, which earned it a No. 3 spot for ratings in the Wednesday/Thursday drama battle on March 7. Still, there's no denying its soundtrack is a hit with with Davichi’s powerful piano ballad, “Don’t You Know,” rises to No. 6 this week; up one spot. Noel’s soundtrack single, “How Are You” drops to No. 19 from its former No. 11.
B2ST also contributed to the "IRIS 2" soundtrack with the track, "Black Paradise," at No. 15 this week. The song is produced by BEAST's Yong Jun Hyung and Kim Tae Joon (who also produced their bandmate Yang Yo Seob's “Caffiene”) and is a powerful hip-hop number with piano melodies. The genre combo emphasizes the tension and thrill of the drama's scenes.
Elsewhere on the chart, SHINee's comeback single "Dream Girl" stays on top only falling one spot to No. 4 while Huh Gak and Yoo Seung Woo's duet "Monodrama" rounds out the Top 5. BAE CHI GI and Ailee's former No. 1 "Shower Of Tears" falls four spots to no. 8 in its eighth week on the chart. Huh Gak's "1440" rises one spot to No. 8; just a position away from its No. 7 peak. Leessang's "Tears" falls three spots to No. 9. TEEN TOP earns another Top 10 single with their new track "Miss Right" rising 14 spots as official promotions begin.