Boys Noize and Friends Announce 21-City Tour Marking a Decade of Boysnoize Records
The German DJ has headlined festivals and collaborated with Skrillex. But his anniversary label showcases are an intimate tribute to techno.
To the untrained eye, Miami Music Week can look a lot like the dance music scene of yesteryear, when glitzy South Beach nightclubs -- and their irksome guest lists and dress codes -- dominated the city's nightlife. But that's slowly changing thanks to a handful of DJs and promoters who are going against the grain by hosting chilled-out showcases in neighborhoods like Wynwood, Miami's hipster mecca which favors brisket and graffiti over champagne and limos.
One of those artists is Boys Noize, who celebrated the 10-year anniversary of his label Boysnoize Records over the weekend of Ultra Music Festival. Rather than pack thousands of fans into a mega-club like Space, the German techno DJ (real name: Alex Ridha) threw an intimate gathering at Gramps, a trendy, tiki-style bar in Wynwood that you could've easily passed if it weren't for the thick red lights projecting #BNR10YR onto the concrete building next door. Tickets were a cool $10 (for everyone), and inside, the only form of bottle service was a foldaway banquette bench near the DJ booth with a homespun spread of Solo cups, booze and soda.
It felt more like a rambunctious backyard barbecue than an industry schmoozefest, which was fitting for Ridha, who has spent the past decade headlining major festivals and working with cutting-edge artists like Chilly Gonzales, Snoop Dogg, Erol Alkan and Skrillex, yet somehow managing to dodge the spotlight. This night's bill featured performances from A-Trak, Brodinski, Destructo, Salva and Spank Rock, and drew some of EDM's biggest players, such as AM Only's Lee Anderson, Girlie Action's Inge Colsen, and executives from M Theory, OWSLA, and the Blood Company.
Now, Ridha is bringing his anniversary showcase on the road for a 21-city tour that will hit New York, San Francisco and Detroit before wrapping in Tokyo in August. For a refresher on BNR, grab the free BitTorrent bundle 3650 Days of Noize, which includes more than 25 releases from the label's catalog and a few previously unreleased Boys Noize tracks.