To celebrate his record label’s 10th anniversary, Laidback Luke is giving it a makeover.
The Dutch dance star today (June 10) unveiled his reboot of Mixmash Records, providing both the new logo and its first new release exclusively to Billboard. Luke tapped Dutch duo and Mixmash mainstay Blasterjaxx for the honor of reintroducing the label to the masses.
Pairing warm pads with a pitched percussive lead and stomping sub-frequencies, Blasterjaxx’s festival-ready single “Legend Comes to Life” sports all the sonic pyrotechnics necessary to usher in a new era. Listen to the full premiere of the track exclusively on Billboard CODE below:
“We're more than just a record label,” Laidback Luke says. “In 10 years Mixmash has grown to be a family to everyone that's involved. It's very important for me to always keep improving, and always keep a cutting edge. The time is right to take the first step into the next 10 years of Mixmash with a fresh new look and feel. I'm very happy with it and we'll continue to keep going strong!”
Luke has long maintained a popular web forum to dispense production advice to aspiring artists. Its once-unknown users included present stars like Avicii and Afrojack, and some of its users, notably Sandro Silva and D.O.D., eventually got signed to Mixmash as well. Despite the new look, Laidback Luke says Mixmash’s sister imprint Ones to Watch (OTW) will continue to provide a platform for up-and-coming talent.
“In 10 years I've seen Mixmash grow from just being an outlet for my own music, to the professional platform and company it is right now,” says Luke. “We have, and will continue to introduce the next big names in the industry to you.”
“Legend Comes to Life” will be available through Mixmash Records on July 14th.