Kaskade's fans are used to breaking a sweat to his music, but not quite like this.
The American dance music star tells Billboard that he will be producing a series of 5K nighttime running and walking events in at least five cities this summer. Called “The Spark Run,” each race will feature a mixed soundtrack and artist performances. Kaskade will headline select cities.
“Music evokes a lot of different emotions and triggers different senses,” says Kaskade. “That’s what got me interested in the Spark Run. I’m stoked to take various elements from my live shows, create new ones, and marry them into something as unique as this.”
The inaugural Spark Run is set for May 9th in Denver, with subsequent runs scheduled in Los Angeles, Washington D.C., Chicago and Charlotte, NC. Featuring illuminated race courses, interactive light shows, and powerful sound systems, the events promise to offer full sensory experiences that take their stylistic cues from Kaskade’s own high-octane live sets.
“We wanted to create a full-blown experience for all of our participants unlike any other 5K out there,” says event co-founder Steve Estes. “The Spark Run marks the first time that a global superstar like Kaskade will produce such an event.”
Each Spark Run event will be conducted in partnership with a local charity organization, providing exposure and a portion of event proceeds. Aimed at encouraging a fun and health-conscious atmosphere, the event marks a logical new venture for an artist who has long served as an advocate of healthy lifestyles in the dance music community.
“It’s not often that two totally different aspects of my life have the chance to melt into one great event,” Kaskade tells Billboard. “I’m a person who has always been clear about my love of music, and vocal about trying to live in a way that lends itself to health. Mixing these two aspects of who I am up in a nighttime run, complete with the atmosphere of a huge party, but one where everyone who wants to participate is on the list, so to speak - has been hugely gratifying.”
Those looking to participate in The Spark Run can register and obtain more information by visiting http://www.thesparkrun.com.