This summer, “Fashion House” takes on new meaning.
Popular fashion retailer H&M has recruited French house veteran Bob Sinclar to promote their upcoming summer campaign. Sinclar will be working closely with the face of their campaign, Brazilian supermodel Gisele Bundchen, by covering Blondie’s 1978 single, “Heart of Glass.”
Accompanying the cover, which is set to be released on Ultra Records, is a short music video, in which Bundchen shows off the retailer's hottest swimsuit styles for summer. While Sinclar makes a brief cameo in a behind-the-scenes show, all eyes are on Bundchen.
As big a force as she is in the fashion world, the model seems starstruck by the opportunity to work with Sinclar, telling Women’s Wear Daily, “I never in a million years thought that I would record a song and to work with a producer like Bob."
Royalties from “Heart of Glass” will go toward raising funds for UNICEF. Check out the video, and look out for the track’s official release on iTunes April 29.