The newcomer seeks to follow in his mentor’s footsteps with his LE7ELS debut
When he’s not creating chart toppers for himself, Avicii is finding new talent to release through his own LE7ELS imprint. One lucky artist taken under the man’s wing is Audrio (born Alexander Adstedt), a fellow Swede and producer who shares Avicii’s appreciation for epic build-ups and a strong melodic current. His LE7ELS debut, “Dreaming Wide Awake,” is set for a September 2 release, but you can listen to an exclusive premiere here:
Unsurprisingly, it was Avicii’s manager, Ash Pournouri, who introduced the protégé to his new mentor. “My manager showed me some of Audrio's demos almost two years ago and we both got hooked right away,” Avicii (aka Tim Bergling) tells Billboard. “Some of the tracks were still rough drafts, but we could easily hear that he had great potential. Now, almost two years later, he has developed a great sense for melodies and has a very variable sound so you'll never know [what] his next track will sound like.”
“It’s a dream come true for me,” says Adstedt. “I feel very honored to have gotten so much support from him in the past year, and releasing my debut single through his label is just amazing.”
Audrio says it took one late night to create the track, though he sent the demos to Pournouri for some suggestions before it was finished.
“Finalizing the vocal part would have been hard if Ash hadn't helped me out,” Adstedt explains. “I truly feel it adds something different to the EDM scene.”
What the track unquestionably adds to is the power of the Avicii brand. Bergling, along with Pournouri, oversees the curation of the LE7ELS imprint as well as their PRMD label (Avicii’s forthcoming album “True” will be released through PRMD next month). By hand-picking fresh talent and strategically shaping their work, Bergling and Pournouri are forging a creative hub designed to have a deep impact on the global EDM scene.
Still, for Audrio, this song is simply an exciting beginning to his relationship with the Swedish superstar’s label, and a pivotal moment in his career.
“‘Dreaming Wide Awake’ has been my little baby for a long time now,” Adstedt says. “Although it wasn't necessarily about a particular experience when I wrote it, I feel that it’s become a bit of an experience in itself over the past year. It’s really grown on me, and the track itself means a lot to me.”