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Moby Ambient performs a DJ Set onstage at the 2011 SXSW Music, Film + Interactive Festival Bond Music Groups Presents Showcase at Karma Lounge on March 17, 2011 in Austin, Texas.

Moby has dropped the video for “A Case for Shame,” the first from his upcoming 11th studio album.

The video marks Moby’s directorial debut, and was shot at the electronic artist’s L.A. home – or more precisely, his swimming pool.

Moby spends much of the video floating lifeless in his pool, draped in a sheet with his eyes closed and his mouth taped shut.

Above ground the pool is surrounded by masked characters from the album cover for “Innocents,” which is due October 1.

“A Case for Shame” is a collaboration with Cold Specks. It’s a somber, almost funereal song, built on a chilly piano refrain and Al Spx’s vocals. The visuals are a good fit for the audio.

Moby describes the clip as "an experimental video, inspired by some of my early heroes of experimental film,” citing Jack Smith, the underground cinema pioneer who inspired Federico Fellini, Andy Warhol and many others.

Moby’s giving nothing away about its theme. "The video has a specific meaning for me, but I'm hesitant to say what that is, as it might have a very specific meaning to you, and it's completely open to anyone's subjective interpretation,” he says. “Just because I made it doesn't mean that my interpretation of it is the right one.” He’s encouraged his supporters to hit him with their interpretation.

"Innocents” was co-produced by Mark "Spike" Stent and will feature collaborations with the likes of Wayne Coyne of the Flaming Lips, Skylar Grey, Mark Lanegan, Damien Jurado and Inyang Bassey.

Watch the video below:

Questions? Comments? Let us know: @billboard

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