New Ultra Records signees Black Boots aren’t the typical EDM outfit. The Las Vegas-based duo--producer Lightknife and vocalist/producer Mikey Francis--eschews neon for black leather, abandons mainstream polish for a punk aesthetic, and aims not only to move crowds but to create a movement. Lightknife and Francis’ sound joins full-bodied electronic production with raw indie-pop vocals, all fueled by a devil-may-care, rock ‘n’ roll attitude.
The group’s first single “Rebels in the Night” was accompanied by a video that laid bare their vision. Directed by Jeremy Cloe, the clip features the group as crusaders against censorship, fighting an anonymous white-suited task force for freedom of expression. Follow-up “Flash of Light” sees the continuation of the group’s dystopian story and Cloe’s direction.
The clip casts the viewer as part of the Black Boots movement. The jarring first-person journey brings the viewer from an idyllic summertime swim, to a Black Boots rave, and then into the clutches of the group’s opposition.
“This character has been brought in by the task force that’s against Black Boots,” explains Cloe. “Once [the character] is inside this organization, the machines start trying to erase their memories and control their thoughts. And they’re fighting against that and ultimately not letting [the task force] control their thoughts.”
It’s heady stuff, but “the group didn’t want to be pigeonholed by typical EDM-type music videos,” says Cloe. “We both share similar tastes in what we like in videos, and we just wanted to tell a story that fit into the vein of the style of the band. It says more about them than doing the typical thing with lasers, and having them performing in front of a Hummer with girls in bikinis.”