Ask Billboard: Album Volume Reaches Record Low
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Hi Gary,

It feels like it's time for me to follow-up on a question of mine that you published back in February.

In March, La Roux's "Bulletproof" debuted on the Billboard Hot 100 at No. 92 and, now, in its 13th chart week, it cracks the top 10, rising 14-8, having been making consistent gains in retail and at radio.

Can you please provide sales figures for the single and La Roux's self-titled album through this week?

Also, are there any plans for another single? If would be a shame to see La Roux join the one-hit wonder club. "In for the Kill" and "I'm Not Your Toy" are also great tunes from the album.

I am amazed to see a track like this in the Hot 100's top 10, a year after it went to No. 1 on the UK Digital Songs chart. It makes me feel like I'm back in 1986, when similar dance/pop groups such as the Human League were at the heights of their careers.


Jaime Puentes
Toronto, Ontario

Hi Jaime,

I agree, "Bulletproof" is a fun throwback to '80s dance, while still sounding contemporary amidst fellow dance revivalists at pop radio like Lady Gaga and David Guetta. While unique, the song's verses remind me a bit of the chorus of Dead or Alive's 1987 No. 15 Hot 100 hit, and a No. 1 on Dance/Club Play Songs in 1986, "Brand New Lover."

In addition to reaching the Hot 100's top tier, "Bulletproof" this week enters the top 10 of Digital Songs, rising 11-7. (It also leads Billboard's Dance/Electronic Digital Songs chart for a third week). The song sold 119,000 downloads (up 22%) in the chart tracking week, according to SoundScan, its best weekly total to date. The song has shifted 862,000 downloads since its release.

Radio-wise, "Bulletproof" surges 22-17 on Radio Songs, with 45 million all-format impressions (up 11%) on 187 stations, according to Nielsen BDS.

The British duo's debut album has sold 73,000 copies to date. It jumps to its highest ranking yet - No. 93 - on this week's Billboard 200 (5,000 units).

A representative at Interscope Records confirms that one of your favorites on the set, "In for the Kill," will be the next single released from the album.


Hi Gary,

In the realm of titles that chart back-to-back and seem to answer each other, this week presents one of the most unusual combos ever.

At No. 92 on the Hot 100, Neil Patrick Harris holds on with his first chart hit, joining the "Glee" cast on "Dream On." Right above him at No. 91, Cali Swag District pleads, "Teach Me How to Dougie"!

Michael Hughes
Los Angeles, California

Hi Michael,

Fans of Harris' breakout role as a 16-year-old medical genius will surely appreciate the coincidence.

If only the artist at No. 93 was country singer Randy Houser ...