Beyonce Charges Up Social 50 Chart, Kanye West Returns

Daniela Vesco/Invision for Parkwood Entertainment/AP Images
Beyoncé performs during the Formation World Tour at Esprit Arena on July 12, 2016, in Dusseldorf, Germany.

Beyonce moves into the Social 50’s top 5 after sharing photos from her France vacation on Instagram.

Beyonce let the world catch a glimpse of her recent vacation in France -- and the reactions surrounding those photos help the singer rise to her highest peak on Billboard’s Social 50 chart in a month, leaping 32-5 on the chart dated Aug. 13.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Tumblr and Vine. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.

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After remaining relatively quiet on Instagram over the past few weeks, Queen Bey returned to the photo-sharing social media service with nine different pictures and videos from her vacation taken with husband Jay Z and daughter Blue Ivy during the tracking week ending July 31. One of those posts -- a video with Blue Ivy set to Young Thug’s “Best Friend” -- received 6.4 million plays.

 

A video posted by Beyoncé (@beyonce) on

 

In all -- though the big gains are partially owed to a lack of posts the week before -- Beyonce increases 2,013 percent in Instagram likes (to 10.6 million) and 495 percent in comments (to 80,000), according to Next Big Sound.
   
Further down the chart, Kanye West returns at No. 34 after falling off the chart for a week. The reason for his return? A 151 percent bump in retweets (to 179,000) helps considerably after a comparatively slow week on Twitter the week before for the rapper.

In particular, West went on a five-tweet spree on July 30 and 31 condemning “this Tidal Apple beef,” claiming that it was “f---ing up the music game” and that he wanted to organize a meeting between, among others, Jay Z, Jimmy Iovine and Tim Cook to help solve it (and later adding Spotify’s Daniel Ek to the fray too).