Grammys Boost Taylor Swift, Kendrick Lamar & Demi Lovato on Billboard + Twitter Top Tracks
As expected, the 58th annual Grammy Awards became a social affair, with the Feb. 15 ceremony fueling Twitter activity. The broadcast sparked 7.8 million tweets, according to the social media network, and the enormous volume triggers multiple re-entries on the Billboard + Twitter Top Tracks chart.
Check out the key gains on the ranking (dated March 5) from Grammy winners and performers in the ceremony's aftermath:
The pair's smash remix of Swift's 1989 song re-enters at No. 1 after winning best music video honors, one of the pop star's three wins for the evening, and one of Lamar's five awards. Swift tweeted a video celebrating the pre-show win with Selena Gomez in her hotel room, which received more than 160,000 favorites and 85,000 retweets.
The re-entry gives "Blood" a third week at No. 1 on Top Tracks, tying "Blank Space" as Swift's longest-running leader among four No. 1s.
No. 11, "Alright," Kendrick Lamar
Lamar himself dashes to a No. 11 re-entry after his "Alright" scored awards for best rap performance and best rap song. The rapper also performed the track during the telecast in a mashup with "The Blacker the Berry," both from his 2015 album To Pimp a Butterfly. Lamar's performance was highly praised online (with Billboard ranking it the top performance of the evening).
No. 15, "Hello," Demi Lovato
Lovato notches a No. 15 Top Tracks debut thanks to her cover of Lionel Richie's 1984 Billboard Hot 100 No. 1 hit. She performed the song during a tribute to Richie, the 2016 MusiCares person of the year. John Legend, Luke Bryan and best new artist winner Meghan Trainor also joined Lovato to honor the legendary R&B singer-songwriter, who joined for the tribute's closer, "All Night Long (All Night)."
No. 16, "All I Ask," Adele
Adele earns her fifth charted title on the Top Tracks chart as "All I Ask" debuts at No. 16. The ballad, which counts Bruno Mars among its co-writers, arrives after Adele performed it during the telecast and suffered a technical malfunction that was widely noted online. She took to Twitter to explain the mishap immediately after the show, noting that the piano's microphones had fallen onto the strings (and that she would treat herself to a tasty In-N-Out burger).
On Feb. 18, Adele revealed on The Ellen DeGeneres Show that she "cried pretty much all day" the day after the ceremony. She then performed an incident-free rendition of "Ask" on the show.
No. 28, "Can't Feel My Face," No. 35, "In the Night," The Weeknd
The singer, who won a pair of Grammys, performed a medley of both tracks. He was slated to be joined by Lauryn Hill, but she reportedly arrived too late for the performance. The former Fugees member made up for the error, as she and The Weeknd appeared on The Tonight Show Starring Jimmy Fallon the following Friday (Feb. 19). The Weeknd called the Tonight Show set the "most important experience of my life" on Twitter.
most important experience of my life. thank you Ms. Hill— The Weeknd (@theweeknd) February 20, 2016
Ronson and Mars's team-up re-enters Top Tracks at No. 37 following its record of the year Grammy victory. The collaboration reached a No. 4 peak on the chart dated Jan. 10, 2015.