Plus: Ed Sheeran has The Vamps to thank for a big chart gain, while "Bang Bang" makes a booming debut on the Streaming Songs chart.
ABC's Pretty Little Liars star Lucy Hale continues to forge ahead in her music career with the release of her new music video for "Lie A Little Better" on June 30. It spurs a 25-12 rise for her on the Social 50 chart. "Lie A Little Better" is the second single from her debut album Road Between.
The Social 50 incorporates the following metrics: weekly additions of fans across Facebook, Twitter, YouTube and Instagram; reactions and conversations across Twitter, YouTube, Instagram and Facebook; and views to an artist's Wikipedia page, according to music analytics provider Next Big Sound.
The release of the video, which has received more than 475,000 global views to date, sparked a 27 percent rise in weekly fan acquisition as she adds 65,000 fans on Facebook and 16,000 on Twitter. But where Hale really shines is on Instagram, where the countdown-style promotion of the new video helped her garner more than 6.8 million post-likes for the week, a 58 percent increase over the previous week.
To recap the Social 50's top 10 for the week, the top four positions remain the same as the previous week, with Justin Bieber, Miley Cyrus, Beyonce and Ariana Grande taking the top positions (in that order). 5 Seconds of Summer rise 6-5, Nicki Minaj zooms 11-6 and Selena Gomez dips 5-7. Tyrese ascends 9-8 while Katy Perry climbs 14-9, breaking into the top 10 again thanks to online activity generated by the release her music video for "This Is How We Do." Snoop Dogg jumps 20-10, marking his first visit to the top 10.
Over on the weekly Billboard Twitter Top Tracks chart, "Tenerife Sea" by Ed Sheeran (from his 2014 album x) enters at No. 24 thanks to a cover from a member of the U.K. pop group the Vamps. The band's James McVey performed the acoustic rendition, which ignited fan activity on July 28 after it was uploaded to the Vamps' YouTube channel.
Above that, Jessie J, Ariana Grande & Nicki Minaj's hit single "Bang Bang" debuts at No. 2 on the Billboard Twitter Top Tracks chart following its July 28 release via Vevo on YouTube. The single also simultaneously debuts on the overall Streaming Songs chart at No. 21 with 3.04 million U.S. streams, with about 90 percent of the plays evenly split between Spotify and Vevo on YouTube.