Drake's '0 to 100' Surges to No. 2 on Twitter Top Tracks Chart Thanks to Remixes
Also: Beyonce charges up the Social 50 chart following the launch of her On the Run tour with Jay Z
Following the June 1 release of Drake's song "O to 100," more than 80 remixes of the song have surfaced online -- according to Vice's Noisey -- helping the track zoom back onto the Twitter Top Tracks chart at No. 2. It was the second-most shared song of the week (ending June 29). So far, everyone from Chris Brown to "Saturday Night Live's" Jay Pharoah have jumped onto the track.
Ahead of Drake is the ascending Demi Lovato, who rises 27-1 with "Really Don't Care," featuring Cher Lloyd.
Right below both acts, at No. 3, is Toronto-based musician and Drake affiliate the Weeknd with “Often.” The cut debuts in the No. 3 slot following its release on July 24. The Weeknd dropped the track without context and didn't say if it will be tied to an upcoming album, which certainly helped spur interest and sharing of the song on Twitter.
Over on the Social 50 chart, Beyonce bounds 24-7, flying back into the top 10 from online activity generated by her On the Run tour with Jay Z, which kicked off at Miami's Sun Life Stadium on June 25.
The Social 50 incorporates the following metrics: weekly additions of fans across Facebook, Twitter, YouTube and Instagram; reactions and conversations across Twitter, YouTube, Instagram and Facebook; and views to an artist’s Wikipedia page, according to music analytics provider Next Big Sound.
Reactions on Instagram, spurred by Beyonce posting of behind-the-scenes photos of her and Jay Z backstage, spurred a 270 percent increase in reactions (more than 7 million post likes) on the platform. Across Facebook Twitter and Instagram, Beyonce added 379,000 fans to her audience (an 11 percent increase over the previous frame).
As for the rest of the Social 50’s top 10, Justin Bieber remains in the No. 1 spot while Miley Cyrus swings 5-2, displacing 5 Seconds of Summer who slip 2-3. Selena Gomez rises 10-4 because of a 900 percent jump in Instagram likes over the previous week, while Ariana Grande ascends 8-5. Tyrese slides 3-6 as Taylor Swift moves 9-8, just above Demi Lovato who jumps 11-9 into the top 10. Regional Mexican act La Arrolladora Banda el Limon de Rene Camacho anchors at No. 10.