The band's new single is an instant hit among fans, while radio is also quickly on board
Maroon 5 returns to Billboard's charts after releasing its first new material since its last album, "Overexposed," arrived nearly two years ago.
New single "Maps" dropped just after midnight yesterday (June 16) and immediately shot to No. 1 on the real-time Billboard Twitter Trending 140 chart. (It remained in the list's upper ranks for several hours.) Even before the track was released, Maroon 5 used its social platforms to drum up excitement (and tweets) for it, helping it to reach No. 4 by 10 p.m. ET on June 15, two hours before it was available.
The release of "Maps" was also so instantly popular that "Maps" is currently No. 1 (as of 2 p.m. ET) on the 24-hour aggregate real-time view of the Trending 140, which measures sharing volume on Twitter over the past 24 hours.
Several days prior to the song's release, Maroon 5 promoted an online campaign that encouraged fans to post photos of the band on Instagram from the past and present, tagging them with #WeAreMaroon. On the day of the single release, photos were revealed on Maroon5.com.
"Maps" is the first single from Maroon 5's fifth album, "V," due Sept. 2. (Adding to its online buzz, fans can view a countdown timer on Maroon5.com leading up to the set's release.) The group has sold 11.6 million albums in the U.S., according to Nielsen SoundScan, with "Overexposed" having sold 1.6 million. The album produced four Billboard Hot 100 top 10s, including the nine-week No. 1 "One More Night." The song followed first single "Payphone" (featuring Wiz Khalifa), which reached No. 2.
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"Maps" is also off to a strong start at retail and radio (likely propelling it toward in impressive rank on the Hot 100 to be released next Thursday, June 26). The song is already in the iTunes Store's top 10, while it logged nearly 1,800 first-day radio plays yesterday, amounting to a one-day audience of 17 million, according to Nielsen BDS. Major-market support includes adult pop KBIG Los Angeles (21 first-day plays), pop stations KIIS Los Angeles and WKSC Chicago (19 each) and pop WHTZ New York (18). (Numerous Clear Channel Media and Entertainment-owned stations, including those four, played the song hourly yesterday.) After a day, "Maps" ranks at Nos. 13 and 14, respectively, on the building Pop Songs and Adult Pop Songs airplay charts.
With pop-formatted WHYI Miami having played "Maps" 18 times yesterday, "listener requests by text, in addition to high-volume traffic through our social media platforms, has already made this one of the year's most active new buzz tracks," says Alex Tear, Clear Channel vice president of programming/Miami and the company's top 40 national brand coordinator. "It’s a great summer track with that now-traditional Maroon 5 feel that's sure to cover multiple demographics."
"Maps" "sounds like another Maroon 5 smash to me," echoes Rich Davis, program director of Clear Channel adult pop KTCZ and pop KDWB Minneapolis. The stations played the song 19 and 18 times yesterday, respectively.
"For these formats, those guys are consistently as close to a no-brainer as you can get."