Jennifer Lopez jumps 19-7 on the Social 50 chart thanks to her beefcake-filled new video for "I Luh Ya Papi." The fleshy clip made its VEVO debut on March 13.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
The video has racked up more than 9.5 million global plays since its debut, contributing mightily to the 23 million plays (up 18 percent) on her VEVO channel in the week ending March 16. The rise in conversation resulting from the video’s splash is evidenced in the 67 percent rise in weekly conversation about J. Lo, which translates into a 26 percent rise in weekly fan acquisition (adding 630,000 new fans to her audience).
This is J. Lo’s first visit to the top 10 since the Aug. 17, 2013 chart, when she ranked at No. 5.
Elsewhere, Ariana Grande climbs 33-12 thanks to her engaged fans on Instagram, similar to how Nicki Minaj (10-5) has made recent inroads. During the tracking week, Grande posted a series of video clips with two of her friends goofing around in their home in California. The videos generated a 558 percent increase in likes to her account. In turn, that helped her add 376,000 new fans to her audience across Instagram, Facebook and Twitter.
Enrique Iglesias also makes a notable 10 position jump, moving 30-20 in the week leading up to the release of his newest album, "Sex + Love" (on March 18). The rise in popularity is fueled by heavy social media promotion about the release, which gave way to a significant boost in fan acquisition across Facebook (484,000 added, up 46%) and Instagram (10,000 added, up 14%).
Lastly, Skrillex reenters at No. 27 as his new album, "Recess," became available for streaming on iTunes during the charting week. The excitement caused a 51% increase in fan acquisition for the week where he added 400,000 new fans.
There’s little movement to report in the top 10, aside from J.Lo's big gain. Justin Bieber, Shakira, Miley Cyrus and Katy Perry remain at Nos. 1 through 4 respectively, while Taylor Swift leaps 9-6 to come in right under Minaj. Selena Gomez stays steady at No. 8, while Eminem makes a 15-9 jump into the top 10. Justin Timberlake anchors, moving 12-10.